This proposal outlines a comprehensive plan to design, develop, and launch a professional digital presence for Professor Christopher Anderson and his work at The University of Tulsa.
The goal is to create a single, elegant platform that reflects the depth of Professor Anderson’s academic collections while inviting engagement from students, colleagues, and the broader humanities community.
The website will serve as both a scholarly archive and a recruitment tool, presenting the curated collections of books and articles that inform his teaching and research while promoting opportunities for graduate study.
The design will combine refined academic minimalism with historic warmth, balancing clarity and accessibility with the gravitas of an established academic institution.
More than a simple information hub, this project will function as a living academic resource—a place where Professor Anderson can publish new insights, share updates about his program, and highlight events or media features through an intuitive publishing system designed specifically for his workflow.
Our shared vision is to create a digital home that:
Honors the legacy and scholarship of Vicente Blasco Ibáñez.
Reflects the intellectual identity of Professor Anderson and his colleagues.
Embodies the standards and reputation of The University of Tulsa.
Engages students and researchers through elegant design, purposeful content, and smooth functionality.
Objectives & Core Deliverables
Primary Objectives
Establish a professional online home for Professor Anderson’s academic identity, reflecting his scholarship in Spanish and Comparative Literature at The University of Tulsa.
Showcase curated collections of books and articles with an emphasis on Spanish prose fiction, film, and the works of Vicente Blasco Ibáñez.
Provide recruitment resources for prospective graduate students while maintaining a professional and academic tone consistent with the university’s standards.
Enable self-publishing through a user-friendly template that allows Professor Anderson to post news, research updates, and event coverage directly to the site.
Integrate multimedia storytelling, including video and photography that brings the Blasco Ibáñez collection and TU’s literary environment to life.
Optimize visibility through foundational on-page SEO, ensuring the site is discoverable by local, academic, and research-focused audiences.
Core Deliverables
A custom WordPress website built using Elementor Pro, featuring a responsive layout optimized for desktop, tablet, and mobile viewing.
A structured navigation system including pages for the academic library, articles, graduate program, resources, and a combined “Our Press & Events” archive.
A custom logo based on provided imagery, incorporating the text “Vicente Blasco Ibáñez at The University of Tulsa,” with two design concepts and two revision rounds.
Professional on-site media capture at The University of Tulsa, including documentary-style b-roll and still photography to support the visual narrative of the website.
Implementation of Google Analytics and Google Search Console for ongoing visibility and performance tracking.
Two rounds of comprehensive website revisions, ensuring full satisfaction with layout, content, and functionality.
A pre-formatted publishing template allowing Professor Anderson to post new content (articles, news, or event recaps) that automatically appears in the appropriate archive.
One recorded walkthrough video and accompanying step-by-step PDF guide showing how to update content, manage posts, and use the site efficiently.
Creative Enhancements
To elevate this project beyond a standard academic website, several creative components have been added to strengthen its visual identity, engagement, and long-term functionality. These enhancements will ensure the site feels not only professional and informative, but also expressive of Professor Anderson’s scholarship and vision.
A. Logo Development & Visual Identity
A new custom logo will be created to anchor the site’s visual presentation. Using one of the provided photographs of Vicente Blasco Ibáñez, the logo will incorporate the text: “Vicente Blasco Ibáñez at The University of Tulsa.” This logo will establish a consistent visual identity that honors the academic importance of the Blasco Ibáñez collection while maintaining the refined aesthetic of the University of Tulsa.
B. Professional Media Capture
A member of my creative network will conduct an on-site media session at The University of Tulsa, capturing both still photographs and short b-roll video footage, using cinema quality cameras, for use throughout the site.
These documentary-style visuals will reflect the academic and archival nature of the collection—highlighting the library environment, key artifacts, and the contextual atmosphere surrounding Professor Anderson’s work.
This session will include travel and logistics, with no additional impact on the overall project timeline. The captured assets will be curated and optimized for web performance and SEO, ensuring visual quality without compromising site speed or accessibility.
C. Dynamic Publishing & Academic Archives
The website will include a custom publishing template that enables Professor Anderson to create and post content directly. This simple, guided system will allow him to share updates, event summaries, and publications without external assistance.
Each post will appear automatically within the appropriate section—Our Press & Events, Publications, or News—based on category selection, keeping the site organized and current with minimal effort.
To support ongoing independence, a recorded walkthrough video and a step-by-step illustrated PDF guide will be provided, documenting how to create and manage posts, upload images, and maintain content.
Scope of Work
The project will be completed through a structured process that balances creativity, collaboration, and precision. Each phase builds on the last, ensuring a refined final product that reflects Professor Anderson’s academic identity and the prestige of The University of Tulsa.
The scope is divided into two phases:
(A) Website Design, Creative Development & Build
(B) Hosting, Maintenance & Support Services
A. Website Design, Creative Development & Build
This phase includes all planning, design, and production necessary to deliver a fully functional, visually distinctive, and sustainable website.
Creative Discovery & Brand Definition
Creative Intake Session:
A collaborative discovery meeting with Professor Anderson (and any invited colleagues) to establish brand persona, visual direction, color palette, and design tone.
The goal of this session is to define the website’s aesthetic and academic identity through open discussion and visual exploration.Mood Board Presentation:
Based on the creative brief, several visual mood boards will be developed for review. Professor Anderson and his colleagues will select a preferred direction to guide the logo and layout design.Wireframe & Layout Presentation:
A second creative session will be held to present the chosen mood board alongside the initial website layout and wireframe for feedback prior to full development.
Logo Design & Visual Identity
Creation of a custom logo featuring imagery of Vicente Blasco Ibáñez, including the title:
“Vicente Blasco Ibáñez at The University of Tulsa.”Two initial design concepts and two rounds of revisions.
Delivery of final logo assets in vector (SVG), transparent PNG, and web-optimized formats.
On-Site Media Capture (The University of Tulsa)
Professional photo and b-roll video session conducted on location at The University of Tulsa by a member of my creative network.
Documentary-style visuals highlighting the library collection, archival space, and surrounding academic environment.
Includes full travel and logistics coordination.
Final curated media will be optimized for web performance and SEO and integrated throughout the website design.
Website Design & Development
Development of a custom WordPress site using Elementor Pro, incorporating the chosen visual style and new brand elements.
Creation of up to eight primary pages, including:
Home
About / Who We Are
Contact
Book Collection
Article Collection
Graduate Program
Resources
Our Press & Events (combined news, publications, and event archive)
Integration of on-page SEO, optimized metadata, and internal linking.
Connection to Google Analytics and Google Search Console for ongoing visibility and performance insights.
Two structured revision rounds for feedback and refinement.
Dynamic Publishing Functionality
A pre-formatted Elementor page template with custom fields allowing Professor Anderson to easily publish blog-style content.
Content will automatically populate the appropriate archive section—Press, Events, or Publications—based on category selection.
Includes one recorded tutorial video and one step-by-step PDF guide with screenshots explaining how to create and manage posts.
Final Review & Launch
A design approval checkpoint prior to development to ensure full alignment on creative direction, logo use, and media placement.
Comprehensive site testing for responsiveness, accessibility, and performance.
Collaborative launch review to confirm readiness and deploy the website to its live environment.
B. Hosting, Maintenance & Support Services (12-Month Contract)
Following launch, the site will be maintained under an all-inclusive service plan to ensure consistent performance, security, and reliability.
Services Include:
Secure hosting with 99.9% uptime guarantee.
Custom domain and professional project email address.
Plugin and theme updates managed monthly.
Continuous security scans, uptime monitoring, and performance optimization.
SEO health checks and link integrity monitoring.
Daily digital backups with monthly off-site backup storage.
Unlimited backup restores as needed.
Up to 2 hours per month of troubleshooting or consulting support for content updates, technical questions, or minor adjustments.
(Alternate hosting option: this site can also be deployed to University of Tulsa servers if institutional hosting is preferred.)
Investment
A. Website Design, Creative Development & Build
This one-time project fee covers the creative intake sessions, logo design, on-site media capture, full website build, and post-launch training materials.
| Service | Description | Cost |
|---|---|---|
| Website Design, Creative Development & Build | Complete design and development of a custom WordPress website using Elementor Pro, including all creative intake sessions, logo design, on-site media capture at The University of Tulsa, SEO setup, analytics integration, and two rounds of revisions. | $5,000 |
Payment Schedule:
50% Deposit ($2,500) due upon approval of this proposal and signing of the service agreement to initiate project scheduling.
50% Balance ($2,500) due upon final delivery and prior to website launch.
B. Hosting, Maintenance & Support Plan (12-Month Contract)
A comprehensive, all-inclusive plan to ensure the site remains secure, optimized, and reliable. This plan includes all hosting, monitoring, backups, and ongoing support as outlined in the Scope of Work.
| Service | Description | Cost |
|---|---|---|
| Hosting, Maintenance & Support | 12-month all-inclusive website service plan covering hosting, plugin and theme updates, backups, monitoring, security scans, and up to two hours per month of technical support and consulting. | $125 / month |
All hosting and service fees are billed monthly and may be renewed annually upon mutual agreement.
Timeline
The total project duration is estimated at 6–8 weeks, beginning upon deposit and project kickoff.
This schedule allows time for creative exploration, review, and refinement while maintaining efficiency and momentum.
All work is completed in close collaboration with Professor Anderson and his selected colleagues to ensure accuracy, alignment, and satisfaction.
Week 1 – Discovery & Planning
Project kickoff meeting and onboarding.
Confirmation of goals, objectives, and technical requirements.
Review of all provided materials, documents, and media.
Scheduling of creative and media sessions.
Establishment of project timeline and communication plan.
Weeks 2–3 – Creative Development, Logo Design & Media Capture
Creative Intake Session: collaborative meeting with Professor Anderson and colleagues to define brand persona, tone, color palette, and visual direction.
Development and presentation of mood boards for style selection.
Presentation of wireframe and initial layout concepts for feedback prior to build.
Design and presentation of two initial logo concepts featuring “Vicente Blasco Ibáñez at The University of Tulsa.”
Two rounds of logo revisions leading to final approval and delivery of web-ready and vector formats.
On-site media capture at The University of Tulsa:
Photo and b-roll session conducted by a member of my creative network.
Documentary-style visuals highlighting the Blasco Ibáñez collection and academic setting.
Travel and logistics included.
Optimization of captured assets for performance and SEO.
Weeks 4–5 – Website Design & Development
Build-out of all primary pages in WordPress using Elementor Pro.
Integration of approved logo, media, and branding elements.
Implementation of content structure for book and article collections.
Creation of Our Press & Events archive for publications, news, and event content.
Integration of Google Analytics and Search Console.
On-page SEO optimization and accessibility review.
First formal design review and revision round.
Week 6 – Refinement & Pre-Launch
Implementation of final content, revisions, and visual refinements.
Full testing of responsiveness, load speed, and accessibility.
Second revision round and pre-launch approval checkpoint.
Setup of domain, SSL, and system monitoring.
Weeks 7–8 – Launch & Orientation
Website launch and post-launch validation.
Live demonstration and recorded tutorial walkthrough.
Delivery of PDF training guide and screen-recorded documentation video showing how to add posts, manage content, and use the publishing template.
Monitoring of performance and analytics setup confirmation.
Next Steps
The following steps outline the process to formally begin the project and move smoothly from approval to launch.
These milestones ensure transparency, mutual understanding, and a structured start to our creative collaboration.
Proposal Review & Approval
Professor Anderson reviews this proposal and confirms approval to proceed with the outlined scope, pricing, and terms.
This approval signals the start of project planning and scheduling.Contract & Deliverables Agreement
Upon approval, a formal service contract and a detailed list of deliverables will be provided for review and signature.
This document outlines responsibilities, intellectual property, payment terms, and usage rights to ensure clarity for both parties.Deposit & Project Scheduling
A 50% deposit ($2,500) is due at signing to secure the project start date.
Once received, the project will be scheduled and the kickoff session confirmed.Creative Intake Session
A collaborative meeting with Professor Anderson (and any colleagues he wishes to include) will initiate the creative process.
During this session, we will define his brand persona, visual direction, and content priorities—establishing the foundation for design and development.Logo & Layout Development
Two initial logo concepts and mood boards will be presented for review.
A second creative session will follow to evaluate visual direction, review the initial website wireframe, and ensure alignment on layout and structure.On-Site Media Capture
A coordinated media session will be conducted at The University of Tulsa, capturing photography and short-form b-roll video for use across the website.Website Design & Review
Following content integration, two structured review rounds will take place to refine design, functionality, and layout.
Professor Anderson and his colleagues are welcome to participate in both rounds for feedback and collaboration.Launch & Orientation
Upon approval, the site will go live, followed by a recorded walkthrough video and a step-by-step illustrated PDF guide detailing how to manage and publish content.
About the Developer
This project will be led and developed by Nick D. Simon in collaboration with Jessica Jones, bringing together more than three decades of combined experience in design, digital marketing, and creative strategy.
Nick D. Simon
With 15 years of experience in design, social media, and digital marketing—and more than seven years in web development—Nick brings both creative precision and strategic insight to every project.
As a WordPress and Elementor expert, he combines strong visual storytelling with SEO-driven performance to create digital experiences that are not only beautiful but purposeful.
Nick’s approach is consultative and partnership-oriented, guiding clients from concept through execution with a focus on clarity, craftsmanship, and long-term value.
“When you do things right, people won’t be sure you’ve done anything at all.” — Matt Groening
Jessica Jones
Jessica Jones is a seasoned creative professional with nearly two decades of experience in graphic design, advertising, and user experience.
Before joining Deep Fork Productions and collaborating with LockHeart Productions, she spent over 18 years at BH Media Group/Tulsa World, where she crafted impactful campaigns and earned recognition as Designer of the Year (2009).
A graduate of Springboard’s UX Design program, Jessica brings a balanced approach to every project—merging visual creativity with user-centered thinking and a meticulous eye for detail.
Selected Work Samples
Below are examples of recent website design and development projects led by Nick D. Simon. Each site reflects a tailored approach to design, content strategy, and SEO performance, developed in close collaboration with the client to achieve both functional reliability and strong visual impact.
| Client / Project | Website | Overview |
|---|---|---|
| Deep Fork Productions | deepforkproductions.com | Full-scale creative studio site highlighting video production services and brand storytelling. |
| Medical Massage of Tulsa | medicalmassageoftulsa.com | Local service business website optimized for search visibility and patient engagement. |
| One Sixty Processing | onesixtyprocessing.com | Clean, informational site for a regional agricultural processor with emphasis on clarity and credibility. |
| Mumme’s Inc. | mummesinc.com | Multi-location retail and supply company website designed for usability and brand cohesion. |
| Hi Point Pet Foods | hipointpetfood.com | Product-driven site combining SEO optimization and consumer accessibility. |
| Wild Strongholds | wildstrongholds.com | Conservation-oriented brand site focusing on wildlife protection and education. |
| The Hunting Consortium | huntingconsortium.com | Luxury travel and outfitting company website integrating rich media and SEO strategy for global audience reach. |
Summary and Contact
This proposal outlines a complete plan to design, develop, and maintain a professional website that reflects the depth and integrity of Professor Anderson’s academic work while advancing the visibility of his graduate program. The structure, timeline, and ongoing support outlined above are designed to provide clarity, reliability, and long-term value.
By combining creative strategy, technical precision, and thoughtful collaboration, this project will deliver a platform that enhances both academic and local presence—building credibility and connection through design that performs quietly and effectively.
Thank you for the opportunity to present this proposal. I look forward to collaborating and bringing this vision to life.
Prepared by:
Nick D. Simon
LockHeart Productions LLC
📧 nickdsimon@gmail.com
📞 918-576-4003
📍 Tulsa, Oklahoma
“Design won’t save the world, but it damn sure makes it look good.”
— David Carson